Mabbua | Program

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At OMNi, we do not treat stories as products.

We treat them as infrastructure.

MABBUA is a workforce development transmedia program built under the Ancient Paths initiative, designed to train participants in publishing, adaptation, and intellectual property production through the development of a psychological horror franchise.

This program is not about learning horror as a genre.

It is about learning how a story becomes a living system across formats, platforms, and markets.

What This Program Trains

Participants in MABBUA learn vocational and professional skills by actively building a multi-format intellectual property from the ground up. The program focuses on:

• Narrative Development — story architecture, world logic, character systems
• Publishing Pipelines — novels, novellas, companion texts, serialization
• Adaptation Skills — translating story across film, television, and interactive media
• Production Literacy — understanding how creative work moves from concept to market
• IP Stewardship — maintaining coherence, value, and longevity across formats

The work produced is real.

The outputs are publishable.

The skills are transferable.

Why Horror

Horror is one of the most durable and adaptable narrative forms in the global market. It teaches precision, restraint, pacing, symbolism, and psychological clarity — all critical skills in modern storytelling, media production, and entertainment economies.

MABBUA uses horror not for shock, but for structure.

Participants learn how meaning, tension, and consequence are built — and how those elements translate across industries.

Publishing & Adaptation Focus

This program is structured around publishing-first adaptation, where written work becomes the foundation for film, television, games, and merchandise.

Participants engage in:

• Manuscript development
• Adaptation mapping
• Visual translation
• Franchise planning
• Market positioning

By the end of the program, participants understand how a single narrative property can sustain multiple vocational pathways.

Workforce Outcomes

MABBUA prepares participants for roles in:

• Publishing
• Content development
• Media production
• Creative operations
• IP management
• Adaptation and story consulting

The program is designed for institutions seeking to:

1. Equip learners with real creative workforce skills
2. Generate tangible intellectual property assets
3. Reduce dependency on grant-only funding models through IP-based revenue

How It Fits Ancient Paths

Ancient Paths exists to open the spring — the channel through which story becomes livelihood.

MABBUA operates as a proof-of-system:

A single narrative property used to train, publish, adapt, and distribute creative work while building long-term economic value.

OMNi & Company funds the operations.

• We build the teams.
• We manage the pipeline.

Partners bring learners, mandate, and vision.